A good story always has a great villain. In my scenario, it was the
ageist notions of the Indian tea industry, which reserved its finest
teas for export purposes. What was available to people was access to
inferior tea variants and not the ideal tea drinking experience they
deserved.
I realized it was high time to bring recognition to the beguiling world of Indian teas and put it on the global map.
Breaking the mold through constant innovation and technological
know-how, I channeled my frustration of not getting a good cup of
Darjeeling tea, into creating Jiabharali. A homegrown brand, situated at
the foothills of the Himalayas, committed to bringing to your doorstep
the world’s freshest Indian teas.
